Originating in 1916, Acqua di Parma is nearly a scentury old.
Its fascinating history began in a small perfume factory in Parma, Italy, a city of enviable culture, tradition, and sophistication. At the time of Acqua di Parma's birth, all of the dominating fragrances were strong, aggressive, and very complex in their composition. So when the brand introduced Colonia, a light, fresh, and clean scent that appealed to both men and women, it was both a timely and welcome alternative.
Acqua di Parma's fans include famous international celebrities, style mavens, and world leaders seeking to indulge in Acqua di Parma's coveted "way of life"—a lifestyle of elegance and understated sophistication that will always complement a classic-yet-contemporary cosmopolitan customer.